The in-room TV is used almost every night and is the one screen a hotel can use to communicate throughout the stay. Hard-to-use TVs, failed casting or missing home-language channels tend to surface in reviews; a good TV supports both satisfaction and on-property sales.
| Feature | Guest benefit | Hotel benefit |
|---|---|---|
| Casting | Own apps on the big screen without logging in | Fewer complaints, no app accounts to manage |
| Personalised welcome | Name and language on arrival | Brand impression |
| Foreign channels | Home news and shows | Serves key source markets |
| Hotel info menu | Answers on screen | Fewer front-desk calls |
| On-screen promotions | Learn about offers | More F&B, spa and add-on sales |
Multiple remotes, frozen or missing channels, no home-language channels, casting failures or seeing other rooms' devices, outdated promotions.
Count TV-related review mentions before and after, track front-desk information calls, use promo codes unique to the TV, review menu usage statistics.
