LG Pro:Centric® Server

 Build value, add value, and clearly showcase your business identity with

LG Pro:Centric Server is a Hospitality IPTV system that works directly with LG Commercial TVs — no Android Box required.

Compare LG Pro:Centric Solution: Cloud, Direct and V

LG Pro:Centric Solution is a Hotel IPTV and Hospital TV system designed for a wide range of hospitality and healthcare businesses, including hotels, resorts, service apartments, hospitals, and medical centers. It works directly with LG Commercial TV without requiring an additional Android Box, and comes in 3 main variants:

1. LG Pro: Centric Cloud

A cloud-based IPTV management solution for centrally managing multiple properties, with PMS integration, an analytics dashboard, and support for OTT apps such as Netflix. Ideal for hotel, resort, service apartment, and hospital/medical center groups with multiple locations that want centralized management without on-site servers.

2. LG Pro: Centric Direct

A high-performance content management solution with an on-premise server, built-in content editor, and ready-made templates. It can deliver targeted messages or promotions to specific rooms, and supports OTT and AirPlay. Ideal for single-property hotels, resorts, service apartments, and hospitals that want full control over content and a fully customized guest experience.

3. LG Pro: Centric V

The most cost-effective option in the Pro:Centric lineup. It works with existing coaxial or UTP cabling already installed in the building, requires no new network wiring, has no per-device licensing fees, and can generate extra revenue through advertising or partner channels. Ideal for hotels and resorts looking to upgrade their guest TV system on a limited budget without a full infrastructure overhaul.

Comparison Table: LG Pro:Centric Cloud, Direct and V

FeatureLG Pro:Centric CloudLG Pro:Centric DirectLG Pro:Centric V
System typeCloud-based managementOn-premise serverOn-premise, budget-friendly
Key strengthCentralized multi-property management, PMS integration, analyticsRoom-specific content customization, ready-made templatesLowest cost, no per-device license
ConnectivityInternet / CloudIn-building LANExisting coaxial / UTP cabling
OTT supportSupported (e.g. Netflix)OTT and AirPlay supportedDepends on model
Best forMulti-property hotel/resort/hospital groupsSingle-property hotels/resorts/hospitalsBusinesses upgrading on a limited budget

Frequently Asked Questions (FAQ)

What is the difference between LG Pro:Centric Cloud, Direct, and V?
Cloud suits multi-property businesses that want centralized cloud management. Direct suits single-property businesses that want to customize their own content. V is the most economical option, ideal for upgrading with existing cabling.

What types of businesses is LG Pro:Centric Solution suitable for?
It is suitable for hotels, resorts, service apartments, hospitals, and medical centers that need a high-quality IPTV system for guests or patients.

Which variant should I choose on a limited budget?
LG Pro:Centric V is the best option, since it can use existing cabling and has no per-device licensing fees.

Does this system require an additional Android Box?
No. It works directly with LG Commercial TVs that support Pro:Centric.

 IPTV SOLUTION

LG Pro:Centric Server

It can receive TV input signals in a wide variety of formats, and guests can stream Netflix without their login information being retained after checkout, thanks to integration with the property's PMS system. It also provides bandwidth for the business's own in-house channel, giving it a marketing or promotional channel to showcase its products or services.

 IPTV SOLUTION

LG Pro:Centric Server

Helps guests connect more closely with your brand identity — from custom theme design that matches your business, to a Surprise Welcome Guest greeting the first time the TV turns on, Group TV Channel Management for different channel line-ups tailored to different guest groups, and Hotel Information screens that tell your business's story and highlight the services guests can use, including interesting activities available during their stay.

 IPTV SOLUTION

LG Pro:Centric Server

Helps reduce maintenance time and long-term costs. The on-screen Channel Guide displays the channel number, name and logo, eliminating the need to reprint the Tent Card TV Channel List whenever channels change. Theme updates and channel cloning while the TV is in standby mode are additional tools that save working time and mean technical staff don't need to enter guest rooms.

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