Published: January 7, 2026 by: Rungrueng Hounraluek
What Is LG Pro:Centric Solutions The IPTV-Based Centralized TV System for Hospitality Businesses?
LG Pro:Centric Solutions is a hospitality TV software platform from LG, specifically designed for service-oriented businesses such as hotels, resorts, hospitals, medical centers, serviced apartments, and hospitality & healthcare facilities. It acts as a central communication hub between the hotel and guests through LG Commercial TV screens.
1. LG Pro:Centric V (Pro:Centric Value)
LG Pro:Centric V is the most basic version of the IPTV-based centralized TV system. It operates as an embedded solution within LG Hotel TVs and does not require a server. Its key advantages include no additional server investment, suitability for small hotels, the ability to display welcome messages, logos, and basic information, ease of use, and low initial cost. However, it has limitations such as lack of advanced features, limited content management flexibility, and no per-room personalization. It is ideal for guesthouses, small hotels, apartments, and budget hotels.
LG Pro:Centric V is the most entry-level system, with main costs including: (1) TV, installation, firmware updates, and tuning; (2) GUI design and upload to the TV; and (3) no licensing fee.
2. LG Pro:Centric Direct (On-Premise Solution)
LG Pro:Centric Direct is a professional-grade IPTV centralized TV system installed on a high-stability IPTV server. All core functions operate normally even without an internet connection (except for external apps that require internet access). It has long been the preferred solution for medium to large hotels, resorts, hospitals, and serviced apartments.
The system architecture consists of an LG Pro:Centric Server installed in the server room, distributing content to connected LG Hospitality TVs. When integrated with PMS/HMS software, it delivers full hospitality functionality. Key features include flexible UI/UX design for hotel branding, support for up to 20 in-house channels, personalized welcome messages, multi-language support, one-click services (room service, laundry, housekeeping), and centralized monitoring and control of all connected LG Hospitality TVs.
LG Hospitality TVs include built-in Chromecast, enabling Google Cast, AirPlay, Netflix, and various applications without external devices. LG Pro:Centric Direct operates independently without third-party software.
LG Pro:Centric Direct is the most stable solution with minimal operational issues and no recurring license fees. Main costs include: (1) TV, installation, firmware updates, and tuning; (2) LG Pro:Centric server; (3) GUI design and deployment; (4) user training; and (5) a one-time license fee with no annual subscription (CAPEX model).
LG Pro:Centric Direct is ideal for hotels, resorts, hospitals, medical centers, serviced apartments, and hospitality facilities with 80500 rooms or more.
3. LG Pro:Centric Cloud (LG Business Cloud-Based Platform)
LG Pro:Centric Cloud is a professional IPTV centralized TV system fully managed on the cloud. Key advantages include no on-site server installation, web-based management, automatic feature updates, easy scalability, multi-property support, and PMS/HMS integration via Cloud API. It offers ready-to-use UI templates with over 30 widgets, supports in-house channel video content up to 500 MB per clip, personalized welcome messages, and LG One:Quick Service / one-click in-room services such as room service, laundry, and housekeeping.
LG Hospitality TVs feature built-in Chromecast, supporting Google Cast, AirPlay, Netflix, and various apps without additional hardware. LG Pro:Centric Cloud operates independently without third-party software.
LG Pro:Centric Cloud relies on internet connectivity. If the internet is unavailable, standard TV channels via antenna or satellite remain accessible, while cloud-based functions resume once connectivity is restored. Main costs include: (1) TV, installation, firmware updates, and tuning; (2) LG Pro:Centric server configuration; (3) GUI design and deployment; (4) user training; and (5) annual subscription fees (OPEX model).
LG Pro:Centric Cloud is suitable for hotels, resorts, hospitals, medical centers, serviced apartments, and hospitality facilities that start with a smaller number of TV endpoints. With no server requirement, initial costs are lower and scalability is virtually unlimited. However, for large properties with many rooms, transitioning to LG Pro:Centric Direct may reduce long-term costs and provide higher system stability.
